COMPUTER MASALA: Samsung Phones

Tuesday, 26 June 2012

Samsung Phones

■ Eric Kim was already an accomplished businessman when he joined Samsung in 1999. Thanks to his marketing strategies and creativity, he transformed Samsung from just another Asian electronics off-brand to an impressive household name—doubling U.S. profits and brand value for the company in less than three years. After partnering with Sprint PCS, Napster, and Warner Brothers, Samsung became one of the world's fastest-growing electronics leaders, recognized as a brand symbol on the cutting edge of technological innovation.Kim was born in Korea but left at the age of 11 and was reared by his Korean parents in Southern California. He graduated from Harvey Mudd College in Claremont, California, with a BS in physics. After earning his MS in engineering from the University of California at Los Angeles, he went on to get an MBA from Harvard. His considerable knowledge in the areas of software and electronics, combined with advanced finance and marketing skills, gave him an unequivocal advantage in the job market.